Google has been constantly changing it algorithms, providing the most useful searches for mobile-users, noticing that more than 40% of world’s population owns the mobile devices. On 21 April 2015, a massive change was experienced in search results, boosting the rankings of responsively designed websites and hitting the others (not designed keeping mobile-friendliness in mind). For the awareness or marketers and website owners, Google announced about this change on their Webmaster Central Blog, explaining that how it will affect the sites and their search results. Google’s mobile friendly updates were the result of significant change in their mobile search algorithm-helping them culling through what the user is seeking for.
Since then, several small businesses and large enterprises access their mobile strategies while keeping the sites fully-optimized. With an appropriate mobile optimization approach (like giving it a responsive design), you make things easier for user and Google. This helps Google to index more content for your website and the indexing properties will be easily assigned by Google algorithms. The load-time of website also all speeds-up which further results in better conversation.
Unlike the Google’s previous Penguin and Panda updates, Google’s mobile friendly algorithm change was focused in improving the web and enhancing better search possibilities for the customers on go. A part from this, the Google introduced the app indexing feature for websites which helped businesses keeping their customers coming back with search results linking their customers directly to relevant contents related to their apps. So, if your website is fully optimized for mobile than it has greater chances of better search engine visibility.