call us today

+1 407 792 2160 +91 120 411 4228

Let's Talk

Web Development Company


Request a Quote

5 Reasons Why An Organization Should Have An App For Their Business

The public tends to drag their feet with recognizing opportunity which is why many organizations overlook the power of mobile technology.

There are several reasons why an organization needs to develop a mobile app for their business.Mobile Apps Development

1) Provide mobile friendly content: Any information displayed on the website can be reused and added to an app so that it can be easily read on a smartphone or any other gadget. As there is very limited space so you need to put only content that is most viewed.

2) Convenient to use: Smartphone users spent 80% of their time on their mobile and only 20% of the time over the web. The biggest reason behind this is the convenience. If you have content that is regularly accessed by users, consider developing an app to make it more convenient for users.

3) Push notifications: One of the most important features that an app offers you is push notifications. This has a higher read rate around 80%, in comparison to email that has only 22% read rate.

4) Leverage smartphone capabilities: An app has the ability to leverage the different capabilities of your smartphone like GPS, push notifications, camera, and easy communication through the tap.

5) Offline mode: Probably, the biggest advantage of an app over websites is the ability of apps to work even offline. A website needs an internet connection, although a mobile app can function without any Internet access.

An app is a communication tool for your clients which, if used and promoted in a proper way can become a precious asset to your organization.

10 advanced SEO strategies for More Qualified Search Traffic

Once you meet the needs of your target audience, you can see a significant increase in your traffic. According to search results, 80% of traffic on your website comes from a search query. Most of the people looking for products and services use the online web. So, it is necessary to make your web page rank higher in Google search using Search Engine Optimization (SEO).

The following are some advanced SEO tactics that one can implement to increase the site rankings, thus conversion rate.

1) Audit your website: Auditing the website makes you find out where your website might be failing. This can help you to determine whether or not your website is optimized to achieve your goals and if not how you can improve it to increase your performance.SEO Tactic & Methods

2) Data research via end user value: Google is a big data company and they always look for data that help them to build a stronger system.

Make a search and collect data regarding what users want and need from you. You can get an idea from the opinions of your users as the ideal users will always give feedback about your product or service that can make you decide what kind of content to create on a regular basis.

3) Design more optimized landing pages: A good landing page can improve your lead generation and sales. The more clear and concise landing page you’ll have, the more gateways you open up for the traffic.

4) Make your site mobile-friendly: It’s no surprise that mobile Internet usage has been skyrocketing over the last few years. As per a research, over 20% of Google searches are performed on a mobile device. So, it’s very necessary to make your site mobile friendly for increased search traffic.

5) Create interactive infographics: Infographics are a great way to engage the users because they draw attention and an effective content will result in a lot of social sharing. Thus, they have been proven the best way to engage the target market and drive traffic to the website.SEO Marketing India

6) Implement Latent Semantic Indexing (LSI): It is one of the major factors Google considers to make your website rank higher is Latent Semantic Indexing (LSI). This can improve your search rankings when you help Google understand the subject you’re writing about and how relevant it is to the search query.

7) Target your competitor’s keywords: You can spy on the same keywords for which your competitors are ranking. Use the same keywords and create high-quality content and by building trusted natural links, you’ll boost your ranking power.

8) Leverage Authoritative Social Platforms: Make active steps on some authoritative social platforms such as Docstoc, Slideshare, Blogger, Quora and so on. These sites assist you to rank better in Google and create a huge fan base, within a short period of time.

9) Link your internal pages: Often, people focus on getting visitors to their homepage and struggle to rank their internal pages. So just link your all internal pages to your blog posts and landing pages to pull in more traffic.

10) Refresh your archive pages: It is certain that you’ll have some goldmine in your archives. Search for those posts that still generate organic traffic and leverage them for higher search rankings.

Conclusion: These advanced strategies may not be too easy to implement as it sounds, but they are incredibly very effective to increase your search traffic. Implement these techniques and make yourself ahead of your competitors.

Get started with Accelerated mobile pages (AMP)

On Oct 7, 2015, Google formally announced Accelerated Mobile Pages (AMP), an open source framework that fastens the rate at which mobile pages load. This open source framework is specially designed to enable publishers to increase the loading speeds of the sites by removing those elements that cause web pages to load slower on mobile. These elements mainly include Java Scripts and third-party scripts.How To Get Started With AMP

Those using AMP have already have a fast loading speed of their web pages within twitter. On this Feb 2016, Google make the AMP listings live into its mobile search results. By creating this open technical standards to boost page speed, the hope is that the ecosystem can build a faster, more engaging mobile web that will benefit everyone.

Factors to Consider Before Trusting an SEO Reseller

Factors to Consider Before Trusting an SEO Reseller

In general speaking, SEO reseller is an individual or company that offers a wide variety of SEO services with some flexible and affordable packages. SEO reselling implies playing the role of a middleman for the services of an SEO company along by retaining your brand name for all services.Reseller Services

If you also want to opt this service, here are some steps to follow in your initial research steps.

1) Look for any company or individual to whom you can trust. Ideally, someone that has been doing it for a long time and has a ton of reviews online. Always keep in mind, they’ll be working for your clients’ website so anything wrong will be your butt. While things can go wrong, check or ask how do they handle mistakes if and when they’re made. Do they stand for it or leave you holding the bag?

2) Always select a reseller that gives you a decent timeline and actually delivers it within the promised time frame. Promptness is always important as you’re working with business owners and it’s important for you as the consultant to give a reputable impression of yourself.

3) And of course, results! At the end, every client demand for results for which he’s paying. He will never like to feed a bottomless pit of no return. They sell what they themselves use and know it works.

Seo ResellerThe reseller’s responsibilities do not end here, but they also need to make sure that everyone is satisfied and happy with the offered services. A good reseller program needs to allow the clients the ability to get affordable marketing options to boost their business.

SEO marketing

3 factors to explain why “content is king” in Internet marketing?

“Content is king” is an often cited quote in the world of Internet and SEO marketing. This quote is originally from an essay by Microsoft founder Bill Gates wrote in 1996. So this concept is not new, in the world of Internet marketing, but right now, it is more important than before.Content Is King

In saying that, one size fits all approaches is not right in terms of content. Instead, a precise and high-quality content that is entertaining, informative and interesting for consumers will get you the crown. Ranging from the blog, articles, video to infographics, whatever content medium, you choose, ensure it is share able and relative to your particular industry.

So, why is content king?

It’s great for SEO

High quality, unique and original content on a brand’s onsite blog page, create a very significant impact in terms of SEO. A unique published content with properly placed keywords always helps a website to increase their organic rankings for applicable search terms and keywords. Moreover, consistently publishing great content creates authority and creates an opportunity to build a brilliant backlink profile.

Encourages Engagement

A good content, whether it is in a form of a blog post or a social media update engages consumers to connect with the brand. If the content quality is genuinely good, a user will surely pause to consume the message of the brand and maybe if he finds it relevant, can like or share the content.

Increase traffic on your site

Not only good quality content is good for SEO, it is also helpful in driving more traffic to your website. A website fully-packed with engaging content, keep users on the website for a long time and leaves a good impression on the user to interact with the website and visit multiple pages.


Mainly the phrase “content is king” implies that high-quality, unique and informative content significantly contributes to the success of companies in terms of online marketing. Therefore, companies should primarily think of great content before any other search engine optimization strategy as the quality of your content will always decide the level of your success.

Google’s RHS Ads Removal

Google’s RHS Ads Removal and Fourth Top-of-Page Ad: What You Need to Know

A change that has drawn much attention of peoples in the SEO field is that Google has removed the text ads from the right-hand side (RHS) of the search results page and now it is listed as the fourth top of page ad listing above the organic search results.

Anytime when Google announces such a huge change, panic tends to follow. However, it can’t be ignored that ads appearing at the top of the page to receive a greater share of clicks. Here are some of the benefits of these new ad looks:Google

1) This new ad at the top of the page looks more like an organic result than an ad and that is a huge plus. Some customers are more biased towards organic search results.

2) This fourth top ad also gives you the ability to use as extensions which give you more space to detail more about your business.

3) Along with the benefits for PPC advertisers, this change is a bad news for the persons involved in SEO because now, paid position #4 is the old organic position #1.

In the end, we can say that Google removing right-hand side ads and adding them at the fourth top-of-page ad is having a very small impact, but it is certain that some advertisers are likely to see some noticeable effects to their individual keywords and queries.

Why hire an experienced application development company?

As per the new emerging technologies, the usage of mobile phone and tablets are at a great height for accessing Internet compared to desktop or laptop. One of the main reason that the use of mobile devices has grown bigger is just because they are an instant medium to access the Internet and mobile applications. These applications are of great characteristics and this is the reason, the companies has found no other way except to promote and sell their products and services through mobile apps.

However, developing an effective app is primarily importantly and beneficial for companies. For a professional mobile app development, it is necessary that you select a company that can save your time and money as well as have expert knowledge to meet all your demands successfully.Apps Development Company India

As a leading mobile application development company, Nettechnocrats has immense experience in creating high performance, featured-packed mobile applications for all the major platforms like Android, Windows and iOS. Using an agile development technology, they also assure to create the right app that will meet your business and can be assured that their final deliverable, no matter the technology it’s built on, will be secure, scalable and sustainable.

If you are also the one in search of app development company, work with their adept developers and get high-performance and custom mobile apps for your business.

How PPC Advertising Give Benefits for your Business

The benefits of PPC advertising for your business

With the advancement in technology, the Internet has become one of the important tools for business owners, and for those who want to enjoy the success, it is necessary to invest in an effective marketing strategy. One of the most effective advertising tools for your business is Pay Per Click Advertising Services.Adwords Campaign Management

Some of the benefits of PPC advertising are:

Instant results: Unlike SEO, you can enjoy instant results with PPC advertising as your ads will be visible on the top of the SERPs as soon as they become live on the Internet.

High-value keywords: PPC allows the business owners to target those keywords that are having difficulty in organic ranking and appears on the first page of the search engine.

Geographically targeted: While PPC management, it is also allowed to select the specific country or place where you want your Adwords campaign to be visible.

Custom scheduling: In different available packages of PPC, the custom scheduling is one of the important tools. It allows you to schedule your advertisement on specific time as you want.

Affordable pricing: The PPC advertising services also allow you to create your own tailored marketing strategy depending on your needs. You can set your budgets on a regular or monthly basis.

If you’re new in the business and your website has been just launched, get the PPC advertising services to drive the targeted customers and increase leads and sells for your business.

5 Major Reasons To Hire Web App Development Company


If your firm sees a need to develop a product or service on a digital platform, you have several options for this. If you believe that you have all the needed experience and skills, you could try to develop your app in-house. Alternatively, you can try to outsource the work offshore, in a hope that you can find some cheap, but reasonable quality work. The third and the safest option is to hire a professional and experienced web app development company like Nettechnocrats. Here are some of the reasons you would opt for this specialist development firm.App Development Company

1) Having years of experience, they know that they are producing more than just as an app. Using a collective sum of tried and tested user experience, they create an app that it should be and scales to meet the user’s needs.

2) Listening all your ideas and requirements, the team of developers and designers at this firm will concentrate their energies on your project and will turn out your ideas into a reality. You do not have to think about them.

3) Doing business with your company, they will know what is important and what is not while development of your web app. Moreover, if you have any additional features that you think would benefit your users, you can discuss with them.

4) This firm is also able to suggest the best platforms for you to choose as they know the pros and cons of each platform, as well as the costs involved with it.

5) The cost per hour of hiring web and app developers may be more than what you would pay to an outsourced worker. But, it does not mean that the total cost will be any higher. These experts will most likely take fewer charges as well as your time to create your app than others.

Google announced a new search algorithm “RankBrain”

The days of a human search algorithm have been over now. Recently, Google has announced a new artificial intelligence system “RankBrain” that is being applied to and used with Google’s current search algorithms to deal with the high amount of obscure queries that people search each day. Rooted in the machine, RankBrain comes in the form of mathematical elements called vectors that can only be understood by computers. Rather than being pre-programmed to respond to certain queries in a specific predetermined way, it can update itself over time. Just like a robot can constantly scour for better parts to upgrade itself rather than relying on human resources for occasional maintenance. When one present an unfamiliar word, this will create a guess at what the query was searched for and filter the results accordingly.

As published in the Bloomberg’s video, they stated that RankBrain is now the third most important signal to search query among the 10,00 signals and sub-signals. But the significance of this signal is that it displace all ranking signals except the top two and offers a glimpse of the future to come.

Navigation App Waze

Waze 4.0 For iOS: Navigation app Waze gets a massive update

Navigation app Waze has pushed a major update for iOS and is expected to arrive on Android in the near future. Waze 4.0 features a refreshed design, bringing a simplified interface with less clutter.

Allowing the app to run longer in backgrounds, the navigation app, focuses on increased speeds, battery life improvements and much more. Just a few taps on your screen…and you get where you need to go!

Since the Google took over the reins, this is the first major app update by Waze. Once the iOS users install Waze 4.0, they’ll be immediately able enjoy it’s cleaner design, ease of navigation and a brand new Waze experience. Anyone would be able to spot the alerts at a glance and reporting and sharing will be easier like never before.

New Google Panda 4.2 Update

New Google Panda 4.2 update has been rolled out this weekend

The Internet is fully abuzz with the latest update of Google and that is -the Panda 4.2. Some of the web masters have witnessed this Panda update on last Thursday. Slowly impacting the websites, this latest Google algorithm update can take months to roll out in a full condition. Last time in Sept 2014, the Google has a refresh in Panda that was the 29th update and this time it is 30th update as there were some changes in Oct 2014. Results won’t be seen overnight, but as always, the Panda algorithm updates target websites with low-quality or thin contents. Here, roll out means anyone, who was penalized with last Google updates has a chance to emerge with right changes. In such case, impact won’t be seen all of sudden in organic rankings but there would be some changes gradually. Moreover, with this update, the marketers and business owners are scrambling to understand how it will impact their existing websites and SEO efforts.

But, there is no need to worry as this 4.2 update is also a revised update with major causes to your web blog. Google Panda 4.2 updates have always been query and content based algorithm changes. However, Google said that this update has impacted about 2-3% of English language queries.