The Skincare Case Study
01 Background
Sarin Skin Solutions originated from a philanthropic online consultation platform and evolved into a full-service dermatology clinic with a strong digital presence. Under the expertise of Drs. Ankur and Jushya Sarin, they combine medical-grade treatments with personalized skincare education and curated products—emphasizing accessibility, transparency, and patient empowerment.
02 The Challenges
Sarin Skin faced several SEO challenges before implementing a proper strategy. The clinic operated in a highly competitive dermatology and skincare market, especially in Delhi, making it hard to rank for important keywords like “best skin clinic” or “acne treatment.” The website had low domain authority, limited backlinks, and poor visibility in both organic and local search results. Many of the pages had thin or duplicate content, and the site lacked proper structure for local SEO optimization. The blog was underutilized and not targeting relevant keywords effectively, leading to low engagement. Additionally, the website had slow load times, especially on mobile devices, which affected user experience. There was no clear internal linking strategy or proper tracking setup to measure conversions from organic traffic. Product pages were missing essential SEO elements like optimized titles, meta descriptions, and structured data. Lastly, there was no backlink-building plan in place to improve authority and trustworthiness in the eyes of search engines.
03 The Solution
To overcome these challenges, we implemented a complete SEO strategy focused on improving visibility, engagement, and conversions. We started with a detailed SEO audit and fixed technical issues like site speed, mobile usability, and broken links. Content across the website was rewritten to be unique, keyword-rich, and informative, especially for service and product pages. We optimized the site for local SEO by updating the Google Business Profile, adding location-based keywords, and building local citations. Blog content was revamped using a content cluster strategy, targeting specific skin concerns and using the expertise of the in-house dermatologists to improve E-E-A-T. Internal linking was added across all pages to guide users and help search engines crawl better. Product pages were updated with SEO-friendly titles, meta tags, and structured data for reviews. We also created a backlink strategy, earning links from skincare blogs, directories, and medical websites to build authority. Conversion tracking was set up to measure success, including forms, calls, and bookings.
We have done social media and increase the followers and social reach.
Also we increase sales using paid campaign through Google and meta ads.
03 The Results
India
H-207, Sec-63, Noida, India, 201301 sales@nettechnocrats.com M.N: 9211694403
AUS
6 Satinay Court Oxenford, QLD 4210, Australia
