The concept of distributing streamline videos has been transforming our marketing techniques from the past few years. As per the reports gathered from the previous years statistics, the percentile of businesses generating double-fold revenues via video marketing significantly increased from 63% to 81% in 2018. It is an undeniable fact that video content serves opportunities to steer customers & attain their interests.
In the last two years, the tremendous upsurge in the rates of revenues generated via video content reflects that it stands as a vital tool for digital marketing. Either youre scrolling down your Facebook news feed or exploring a shopping site, a number of interactive videos will grab your attention. It is obvious to say that video marketing holds a potential to engage viewers and turning them into customers. More than 76% of digital marketers prioritize sharing video-based stories to connect with interested customers accepting that this form of marketing is profitable for their organization.
Highlighting the significance of video content to shine across the digital sphere, we are enlisting 5 never-failing video marketing trends that will roll out in 2019:
360-degree videos deliver stunning virtual experience whenever a viewer switches to them. The trend of showcasing interactive videos adorned with a blend of 3-dimensional features & virtual reality technology is attaining excellent response from viewers and people are actually turning towards them.
Including travel or tourism businesses & interior designing firms, many enterprises are taking advantages of disseminating video content to bring in more traffic towards them. Gone are those days when one has to rely on brochures or boring static ads to showcase service areas as videos are allowing them to reflect another side of their excellence in a more expressive way. Whether a customer is in search of a hotel room or perfect destination for a memorable vacation, an interactive video will exemplify a business in your behalf.
There nothing new with this trend as the craze for live streaming is getting intense with every single minute. From techies to performers, travellers, & promoters, the world is turning live to capture & flaunt their activities for real time. Creating videos for streamlining is not only meant for entertainment purposes as many digital marketers are taking its advantage for promotion & information. No doubt, it is more realistic & impactful than any other medium of conveying a message for business portrayal. In addition to this, live streaming is a major strategy that is much cheaper & more rewarding as compared other tactics of video marketing utilized by a company.
Mobile videos will continue entertaining viewers stepping in parallel with television. The duration of internet consumption for mobile videos will increase up to 45 minutes for an average individual. As per the latest report, it is predicted that people will start spending 2.6 hours of a day for online videos alongside watching Youtube for 2.7 hours for a day.
In 2019, the trend of publishing mobile-friendly video content will influence all areas of digital marketing. The cut-throat competition of delivering HD videos to be accessed seamlessly across the different sized screens & devices with impeccable responsiveness. Though the shape of videos depends on the screen size of a device used by the majority of active users, marketers are switching to come up with square-shaped videos to keep a match with their environment.
As the fever of Vlogging is getting higher, the most anticipated trend for video marketing in 2019 will get inspired by a personalized promotional content. It can be said that video content that is meant to attain customers interests & appeal them to explore more about a business will set new a trend of digital marketing to let vloggers make more money from it.
The format of online learning has been circulating tons of information for educating millions of students & scholars across the online sphere. Many education institutions are availing video marketing services to reach out learners for imparting better education facilities to them. It will circumscribe the ideas of delivering a clear picture of methods, analytic, experiments, other forms of learning.
Content marketing is a crucial factor behind the rise of an enterprise & video-based content is another aspect of it. It can be said that video marketing is the most reliable strategy that covers the major aspects of gathering customers attention & influencing them to approach you. Go through all above video marketing trends & fold your sleeves to strategize in advance.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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