Search engine optimization is a critical concept in the world of Digital Marketing. The end goal of every seller is to encourage purchase from the visitors. Cracking Amazons A9 algorithm requires excellent expertise. Let us first understand what exactly this algorithm is?
It is a ranking process that decides the position of the products on searching via a particular keyword. The ranking is based on the history of the sales performance, price, and availability of the product.
1.Keyword Research Is The Key: enjoy the qualities of traditional SEO with Amazon SEO to implement buyer-focused techniques. Relying on the long tail keywords is known to fetch more reach for your product listings. There are specific reliable tools that can be used to identify the correct keywords.
2. Managing the reviews: Reviews play a crucial role in deciding the purchase decision of the visitors. You must control the reviews well to manage the Amazon SEO efficiently. Responding to the negative reviews is a must to retain your buyers. Enhanced conversations do lead to improved rankings.
3.Title optimization: format of the title ultimately decides your appearance in the search results. The key elements must be included in the title for improved rankings. Make it a point to place the most important keyword at the very first place.
4.Adhere to image guidelines: Online retail just cannot run without the images due to lack of physical inspection of the product. Hence, taking care of the image guidelines is a must to ensure better listings via Amazon SEO. The standard image size for Amazon is of 1000*1000 pixels.
5.Price consideration: Every buyer is looking for a rational deal wherein he/she would buy the best quality product at the lowest price. Considering this mindset, always keep the price competitive; otherwise, the visitors will not wait to switch to a cheaper alternative.
6.Intelligent use of bullet points: Breaking down the information is a perfect way to catch hold of the attention of the audience. The readers tend to skip bulk details but pay special attention to the bulleted ones. So, to fetch more conversions, make intelligent use of the bullet points.
Consistency is the key to win the war of rankings and to attain a preferred position on the web. Use the keywords creatively and do not shift the order often to be under the Amazon guidelines. Applying the above-listed tips will prove to be of great help in attaining the desired rankings.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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