The Internet is changing rapidly, thats why digital marketers need to change with it accordingly. while once all the Internet searches were performed on desktops and laptops, people are now using their smartphones to conduct their Internet searches related to any products, services, and local businesses.
But with the emergence of more distinctive shift called artificial intelligence assisted voice searches like Siri and Alexa, they have changed the ways in which search engines used to work. Now you can conduct searches with nothing more than the sound of your voice. These voice-activated assistants dont require typing, they use your voice and that is rapidly changing the SEO landscape.
According to a study, 55 percent of youths are using voice searches every day, and approx 56 % of adults use it as it helps them feel more tech-savvy.
Said simply, speaking is a lot easier than typing. Rather than writing out what you have to say, people feel more easy to use Alexa and Siri to ask away. Why type when you can talk?
While Alexa will not deliver an answer to a voice search query unless it has been accurate, Google home and Android devices will report top results from Google. It will never include the results appeared lower down on the SERPs or subsequent result pages.
That makes digital marketers appear on the top of Googles results than ever.
As voice search using AI becomes more prevalent, the language or A, B, Cs of search changes.
Pay attention to the conversational way in which a question can be asked. Like, if someone were to ask where can I get a cool pair of shoesÂ, you know that the person is ready to make a purchase. It would make sense to bid forcefully for where transactional requests in your businesss area on Adwords.
So, it is crucial to respond to search queries in a human way, and they use the text of pages in search results to do so. It should be optimized with clear grammatically correct answers to specific questions such as who, what, when, where and why?
Thanks to voice search, mobile-friendly sites are becoming more important than ever. Due to the smartphone use, a large portion of voice requests through Alexa, Siri, and similar technologies deal with navigation and location. For example, a person may make a voice search, Âdentist near me, rather than doing a general search using typing. The artificial intelligence processes the spoken search query while keeping the users location in mind.
In simple words, voice requests lead to a SERP, where local businesses will want to rank. Claiming and maintaining Google my business listings will become more important as voice search gains popularity.
Whether they are aware of this fact or not, but Voice search assistants like Alexa and Siri are changing SEO, and its up to marketers and businesses to adapt. From opting for conversational content to fully integrate businesses with Google maps, there are several factors to consider about and avail the benefits of this new type of search.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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