Having a website that requires the maintenance, optimization and the constant changes that can be the hard work – but not knowing why the particular website is not performing as you anticipated can be even harder. Despite optimizing until the heart’s content, there might be some other reasons why the website is not doing as well as you would like – and it can have something to do with the Google’s infamous algorithms and the penalties associated with them.
If you are not sure what the Google algorithms consist of, what the purpose is or what they actually look for, we have got the answers! The following article will assist you in the understanding of each algorithm, what it looks for on the website and how you to avoid being penalized!
Information about the Panda algorithm
Panda was first of the major algorithm launched on the February 23rd 2011. The purpose of the Panda was Google trying to show the higher-quality websites in more of the prominent places in the search results, and demote those that may be of the lower quality. The algorithm was officially named as “Panda” after one of its known creators, Navneet Panda.
Panda was originally known as the “Farmer” update, as it seemed to affect the websites that were known as the content farms. Content farms are the websites that accumulate the information from a range of the sources, in some of the cases stealing that information from the other websites, creating a huge number of the pages. The main purpose of the content farms is to rank for a wide variety of the keywords in Google. Therefore, the Panda’s main purpose was to penalize the sites based around quality of the on-site content. The seo service providers know about these algorithms well.
Panda has shown to impact the ranking site-wide for most of websites affected by the algorithm. This means it does not just reduce rankings of the certain pages within Google, but rather considers the entire site to be of the low quality. Despite of this, there have been some of the cases where Panda can only affect a section of the website, such as a news blog or the sub-domain.
What does the Google deem as a Quality content?
When considering some content on the website, Google has released a particular checklist that you can use to determine whether or not the particular content on your website is of the high quality or not. Check out the given list below:
Would you trust information from within the article?
Is this a piece of content that is written by an expert, or the qualified professional, who knows the particular topic well?
Does the website have the duplicate, either similar or the redundant articles on the same topics with the slightly different keyword variations?
Will you feel comfortable providing the credit card information to this website?
Does the particular article have the spelling, stylistic or factual errors?
Are the topics of the article driven by the genuine interests of the readers who come to the website, or does the site generate the content based on its need to rank for the specific keywords?
Does the article provide the original content, reporting, the research and the analysis?
Information about the Hummingbird Algorithm
Google announced its introduction of the Hummingbird on September 26th, 2013, whilst also noting that the algorithm had already been live for just a month. Many of the people had already noted that they had then noticed a considerable drop in the rankings before the announcement – which we could assume was down to the Hummingbird, surely?
Think again – if the Hummingbird was truly responsible for the ranking changes, we should have seen an outburst from the SEO-ers all over the world of something very drastic occurring in and around the August 2013, however, nothing was actually noted.
If you think that the Hummingbird may have affected you, have a look at the traffic around the beginning of the October of 2013, which was actually refreshing of the Penguin. If you think you were affected by the Hummingbird, you can have actually been hit by the Penguin, which happened just one week after the Google made an announcement about the Hummingbird.
The Penguin Algorithm
The Penguin Algorithm was rolled out on April 24th 2012. The aim of the Penguin is to reduce trust that the Google has in the sites that have “cheated” in gaining the link equity, by creating the unnatural back-links in order to advance the search engine results page.
Penguin’s main objective is around an unnatural linking; however, there are some other factors that can affect the website through Penguin algorithm. What we do know though, is that the links are the most important thing to look at when considering this particular algorithm. You can hire the best digital marketing agency who know these algorithms and how to use them properly to increase the rankings of your website.