In this rapidly developing digital world, web page speed is now a big ranking factor for mobile searches. Google is calling speed update and has officially announced that it is now rolling out worldwide. In January, Google has already made the announcement that it would be rolled out in July and see it's exactly on time.
As we already know the speed at which a piece of content loads is a consideration when mobile pages rank and obviously, the faster speed the better ranking. So, this update is the most important and beneficial for SEOs and site owners. Although it is to be noted, this update is only for the slowest of mobile sites. Shaving a few microseconds off of an already fast loading website will not get any improvement in its ranking.
As Google always say, relevance is a key. So, if a slow loading web page contains the most relevant information, as per user's query, then it may still rank high in SERPs.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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