The security of the website is one of the most crucial aspects that site users and search engines both never take it lightly and that is why it is very necessary for site owners to utilize added security measures like HTTPS.
However, along with HTTPS, a less popular security layer known as HTTP Strict Transport Facility is also available and can help protect your site and your SEO as well.
HTTP Strict Transport Facility (HSTS) is a web server directive that informs users and web browsers how to handle its connection through a response header sent at the very beginning and back to the browser.
One of the major problems associated with HTTPS is that it is not entirely hacker-proof. It leaves your site open to SSL stripping. Let me explain briefly. Just like you never leave your physical store without locking the doors, in the same way, data on your website are valuable just as a physical item in your store.
Padlocking your website with https:// is not enough as people find a way to reach your website using the www or HTTP://. Your website is compromised all the time and the hacker(s) can still attempt to steal your website cookies, session ID or force a redirection to their phishing site that looks similar to your site.
Here comes the solution HSTS. By having an HSTS enabled website, it will be nearly impossible for them to hack information. The HSTS forces browsers and app connections to use HTTPS only if that is available.
A small ranking factor in Google, HTTPS is also categorized as a site quality score like page speed and mobile responsiveness. Along with adding an extra layer of security to your website, using HSTS also helps to improve your SEO as it makes your web pages load faster.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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