PPC stands for Pay Per Click, and it is a crucial Digital Marketing concept wherein the payment is done as per the number of clicks generated by a shopper. Amazon PPC is an advertising platform that extends support to the sellers to significantly increase the number of their online sales. The advertiser pays only for that advertisement that gets clicked by the potential buyer.
1.Testing using automatic targeting: Keeping maximum control over the campaigns is a good practice. This is needed to end up making highly cost-effective decisions. A successful strategy is the one that adds value to the existing strategy.
2.Use of match types: Reaching the buyers with the highest level of purchasing intent is the ultimate goal of every marketer. Using match types is a tried and tested method to cast the most comprehensive network. It will also help to arrive at new and highly beneficial keywords.
3.Double check target keywords:Always be sure that the target keywords are there in the product listing. You got to prove it to Amazon that your ads are relevant to the product listings. Make the addition strategically and not in an obvious one.
4.Campaign organization: A messy campaign will lead you to nowhere, and hence, following it in an organized manner is of utmost importance. Unorganized ones will only make you lose money than the invested amount. Strategically allocated bids help you achieve big profits.
5.Restricting the irrelevant ads: Amazon advertising allows the seller to make use of negative keywords for restricting the unrelated advertisements. Proper use of negative keywords can help to save a lot of money.
6.Set bids as per value: Not every product carries the same profit margin, and hence bidding the same amount for all keywords is not practical.
7.Long tail keywords always work: Use of long tail keywords is a reliable way to make the most of the Amazon PPC campaign.
8.Look for best performing competitor keywords: Competitor analysis can prove to be of great help in identifying the keywords that are known to fetch maximum returns. This is a great way to unfold a new set of keyword opportunities.
Always keep in mind that the bidding amounts will change as per the target sales cost as well as the profit margins of various products. Always test the changes by altering one variable at a time.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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