Are you getting the clicks but no conversions? Then, there must be something seriously wrong with your business marketing strategy.
Here is good news, though. You can fix this problem and turn the website visitors into the leads and the customers.
Most of the marketers usually start at the beginning, with the traffic. That is a good strategy. Traffic is great. Have you ever logged into the Google Analytics on a Monday morning and found a huge traffic spike waiting for you? That indeed is a fantastic feeling.
But, unless you are a 16-year-old You-tuber with fame complex, you are not actually interested in the traffic. You want the conversions. You need to see an increase in the income report, not just the Analytics display. But hold up. Does not more of the traffic equal to more conversions?
Well, technically speaking, yes.
If you are getting the clicks but not the conversions, you are missing a piece of a puzzle. You just have to find it. Like any other problem, if you have high traffic and the low conversions, you root out the source and fix it. In this post, we will review the problems surrounding conversions and traffic — and there is a fantastic chance your problem is going to be listed among them.
Reasons that say you are getting the clicks but no conversions:
You do not know enough about the audience: Making the steady sales for your company website requires a strong understanding of the audience. If you are like most of the businesses, you already have a few of the marketing persona sketched out. They likely include two to three hypothetical members of the target demographic, based on the existing customers. They break the target audience down by the basic information like location, age, and the industry, then describe them in terms of the details like budget and needs.
You are acquiring the wrong type of traffic: Acquiring the wrong traffic is likely the single biggest reason that your high traffic website is not converting. Google’s algorithm is really good at determining the intent behind the user’s searches and delivering the results that are relevant to the needs. But it is not perfect. If the keywords do not accurately reflect what the products are, or how the target audience searches, you are likely attracting wrong people.
You do not have the conversion funnel: Maybe your keywords already line up very perfectly with the kind of traffic that you want, and you have a steady stream of the purchase-primed, solution needing visitors that are streaming through the site on a daily. But what if they are still not converting? This is likely because you lack the clear conversion funnel — and it is time to look into the site’s usability and user flow to see how they guide the users through the buying process.
Your interface is really complex: If the users cannot figure out how to operate or make a purchase your product, it is extremely unlikely that they will convert. The way you address the issue depends on whether you are trying to run a simple website that generates the sales, or service that requires learning to use a new interface.
You are not processing what actually works: If you do not process what actually works, you are going to repeat what does not. That is a trap many of the website owners and the marketers fall into. Let us say one of the landing pages is killing it with an awesome CTA. Replicating that success throughout rest of the website would easily boost the conversion rate. However, if you do not know what is working and what is not, you will find yourself stuck in a bad marketing loop.
Here's how you should be getting the conversions on your website:
Convincing the people to convert requires the two specific steps:
Presenting an offer that the visitor wants
Adding the extra incentive to take a leap
On the sales pages, for example, you display the products that your target audience may like. That is great, but it is just a part of the offer. How could you sweeten the deal? Offering the first-time customer a coupon may help. So would an offer to waive the shipping costs or a bonus download.
Start making use of the crazy egg tools:
Studying the data from the actual website visits provides most of the accurate information. You need to see what the people do when they first arrive on the site, then pay attention towards how they flow from the one page to another.
The user behaviour tools provided by the Crazy Egg offer a powerful and inexpensive way to track the visitors as they engage with the website. You can see where the visitors click on the CTAs, scroll down the page, or fill in the contact information on lead capture page.
Translating the traffic into the revenue and conversions is not as easy as it may seem.
If you do not see the results that you want, there are some of the issues that may be to blame. Fortunately, with a bit of analysis and testing, you may get to the root of what is preventing visitors from making the purchase. And once you do, you might continue improving SEO strategy to attract even more of the traffic — with the confidence that more of those qualified visitors will ultimately become the customers.
The above-mentioned are some of the tips that you can utilize when hiring a web development services company and generate more leads.