Learn How to Set Up Google Analytics: A Step-by-Step Guide

Why You Need Google Analytics

Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors, that your website is getting the visitors over worldwide. It will help to track all information about the visitors, so you can monitor your business in a proper way.

 

In current time, with more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors. So it's mandatory to track and monitor the website's performance.

Here are just a few pieces of data you can get from Google Analytics:

 

   - Amount of traffic your site gets overall

   - The websites your traffic came from

   - Individual page traffic

   - Amount of leads converted (Conversion rate)

   - The websites your leads came form

   - Demographic information of visitors (e.g. where they live)

   - Whether your traffic comes from mobile or desktop

Follow these steps to set up Google Analytics:

Type “google analytics” in the google search bar.

Click on the first URL “Google Analytics”.

After enter the Gmail id & password you will reach on this page.

   

Now, you need to click on the “Start Measuring” and you will get this page. 

Enter account name “XYZ” and click on the “Next” button, which is at the bottom of this page. 

You will reach on this page. Here enter the property details and you can select the time zone which you want like, the USA, UK, AU, India, etc. And click on the button “Next”.

After clicking on the button next, you will reach on this page.

Select the industry category, business size, and “How do you intend to use Google Analytics with your business? (Check all that apply)”.

 

Click on the button “Create” and you will reach this page.

And click on the button “I Accept”.And you will get this page.

Click on the button “Web”.

Enter the website URL and Stream name. Click on the button “Create Stream”. You will get this page.

And click on the “Global site tag (gtag.js)”.

You will get a code and kindly upload this code in the head section of the website. Now Google Analytics account is created and you can track and monitor your website’s performance.

This is the complete process to set up the Google analytics for the website. if you face any kind of issue OR you are looking for any assistance drop a mail at sales@nettechnocrats.com