The website is the core anchor for the digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.
In today's marketing landscape, the website has become a more powerful tool than ever. The website is 24/7 salesman, and as such, it has potential to be the most powerful asset and even centerpiece of the marketing efforts.
However, the rapidly changing digital trends can make the website feel outdated and old. While sometimes a redesign may be ideal, you might not have the money or time to invest in such a huge project. To help you overcome this type of challenge, we have put together a list of some simple ways that you can improve the website to make it more useful and helpful.
Use the white space: On more than one occasion, the clients complain that there is too much of the white space on their site and that this unused real estate ought to be used for advertising more of their services. However, white space is important to good design. White space makes the content more legible while also enabling the user to focus on elements surrounding the text. white space around text and titles increases user attention by 20%. White space can also make your website feel open, fresh and modern and if your branding is consistent with these then it can help you communicate that feeling to the user. One downside of white space to keep in mind, however, is that it does indeed take up space.
Optimize the page speed: One of the most irritating experiences for the users of the web is waiting for a page to load for too long. With the rise of the mobile devices, people are accessing content all across the globe on many of the different platforms. While browsing online at the Star-bucks or while watching the TV on their laptop, they expect a fast result for the content that they want. When they do not get it, they generally bounce. Slow page load is an interrupting experience for every user and it may be a source of the frustration and often the users simply do not have the time to wait. In order to improve the page speed, start by compressing all the images before loading them onto the website. Image file size is one of the leading problems of a slow page speed – using the websites like the compressor.io can help you to dramatically speed up each of the web-pages that you own. Make sure to increase the speed of the website of your Top web development company.
Use the unattractive calls to action: The customers are already accustomed to following the visual cues to determine which of the content is crucial to them. Calls to the actions (CTAs) that are clearly marked with the action word enable the website users to more easily navigate the site and get exactly what they need in the location they expect to find it. In creating the buttons for the website you must think about the color and psychology of the color. In a study performed recently, the researchers were shocked to find that they achieved an increase of about 11% in the clicks to the checkout area of the particular website, by testing the color variations and the action messaging. The different colors evoke the different messages. Think about the particular message that you wish to evoke for a user ( experience, intelligence, trust) and choose the colors wisely.
Make use of the hyper-link differentiation: When you add the link to any of the particular page, you are saying you need the user to click there. Make sure that the links are easily identifiable by the visual cues. The underlined text and the differently colored text draws attention of the reader and lets her or him know that this is a link to be clicked on. When it comes to the hyper-link differentiation, you don't need to reinvent the wheel. Sticking to the convention may be your best ally here. A very simple way to test how effective the links are to blur and remove color from design and see what actually stands out.
Make use of the images wisely: People across the Internet are getting faster and smarter at judging the company websites before deciding if they need to browse the website further. When they first visit the site, they can easily pick out generic stock photo they have already seen elsewhere or that resembles the non-personal style of the stock photography. Using stock photography can decrease the trust and also stand out as non-unique and generic. Unfortunately, such associations carry over to the business as well.
Hope these tips have given you some of the useful ideas on how you can revamp the website to be all the more user friendly without shelling out dollars on a complete redesign. You can also take help from the top web design company like Nettechnocrats to get more ideas and solution to increase the website's experience in the customer's mind. Contact such companies today to get the most of your website.
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