We all know that marketing is essential for all the businesses, but it is even more important for the startups. Unless the individuals know about their startup and what it offers, they probably will not buy the services or products.
Many of the businesses are concerned with the growth, but none of them are more hungry for the growth than the startups. Whether it is the next android app development company or a new chain of the ice cream shops, the startups are completely a different animal when it comes to the marketing.
Since marketing for the startups is such an unique case, this guide must give founders a good place to begin. As the business grows and expands its presence, it might attract the customers through the word of mouth. Until that happens, though, you must prioritize the following marketing strategies in order to spread the word about the startup.
Send the emails: Email marketing is an important strategy for attracting the customers to the startup for a little or no cost. Once you have a prospect or the customer's email address, you can send her or him the emails to promote the startup. To take advantage of this particular marketing strategy, you should first collect the prospects' email addresses. If you have a website for the startup, consider placing a newsletter sign-up form on it. Also, you can ask the customers directly for the email addresses. The key thing to remember is that you should diversify the emails with the non-commercial content like the guides, how-to articles, info-graphics, and videos. If you only send the advertorial emails, subscribers will probably opt out of receiving the newsletter.
Start up a new blog: Blogging is one of the powerful strategies that can help your startup generate exposure that it needs. One of the reports found that the businesses with the blogs generate about 126% more leads than the competitors without the blogs. With a blog, an individual can position the startup as a leading source while also attracting the organic search traffic to the site.
Post on the social media: Statistics show that more than about 2.4 billion individuals use the social media, so it's essential to incorporate the channel into the startup's marketing strategy. As the business's presence on the social media grows, more of the individuals will see and then recognize it. Furthermore, most of the social media networks, including Twitter, Facebook, and Pinterest, allow business owners to pay for traffic and exposure. With the Facebook Ads, for instance, you may create the ads that appear in the users' news feeds or in the right column of the Facebook website. It takes more than just profile to succeed with the social media marketing. You should post the engaging, relevant content that gives the users a reason to follow your account. And, once you have attracted the followers, you must encourage them to stay by responding to the comments and questions.
Make use of the paid search advertising: Paid search has become one of the most popular advertising channels for the startups. It allows business owners to buy the laser-targeted traffic from search engines like Bing and Google. Bing and Ad-words and are two of the leading paid search networks, both of which feature the keyword targeting with cost-per-click (CPC) pricing model. Using either of the networks, you can create the custom ads for the startup that appear in the search results when someone searches for the keyword related to the business. If your startup sells an enterprise-grade cybersecurity software, for example, you can target the keywords like the cybersecurity for the enterprise, enterprise cybersecurity software and the enterprise anti-malware. The most appealing feature of the paid search is its CPC pricing model in which you are only charged when someone clicks on the ad. Ten thousand users can see the ad, but if no one clicks, you are not charged. Of course, you will generate plenty of the clicks if you create the relevant and engaging ads, but you are still only charged by click, simplifying the process of optimizing the paid search campaigns for the higher return on investment (ROI).
Sponsor an event: Finally, sponsoring one local event can help get the startup business on the prospects' radar. You will pay the event's organizers a small fee to become a sponsor and promote the business with the signs, banners, stationery, booths and the other marketing materials at the event. It is a mutually beneficial arrangement that is highly effective at driving the sales when done correctly.
Business owners must sponsor events that are relevant to the operations or what they offer. If the startup business is a mobile wellness and health app, for instance, perhaps you can sponsor marathons and 10K and 20K runs. If the startup sells anti-malware software, on the other hand, you can sponsor the cybersecurity and other information technology events.
The bottom line is, do not let the startup's market share the slip to the competitors. Consider these strategies to promote the business and generate more sales. Also, you can hire a renowned digital marketing agency like Nettechnocrats, who utilize the latest marketing strategies to boost your business.
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