As the upgraded Googles AI assistant feature rolled out in 2018, the ever-expanding web world witnessed a sudden shift to AI-first user experience. With numerous updates like the addition of title tags on images, infinite scrolling on Google mobile browsing, & more lining up in a row, the introduction of a more powerful version of Google assistant enthralled the entire digital marketing industry.
The worldwide techies are upbringing their own concepts & tactics to take the best advantages of Googles AI assistant. Though it is capable of performing all major functions of a voice assistant, this feature-packed AI tool resembles its existing competitors that popular as Apples Siri, Amazons Alexa, & Windows Cortana.
Googles digital assistant is unarguably the most prominent factor behind a dramatic change all major SEO techniques. Meant specifically for voice interaction, the arrival of Google assistant revolutionized the concept of rankings on SERPs, web searches, online traffic, & other factors as defined for search engine optimization. Just take a look at the below-described pointers for a deep analysis of Google assistants impact on SEO:
Though digital assistants run on voice input, there will be a huge impact of users language when search requests are made. Many people use local dialects & their own accent with changing geographical locations. Many times, voice assistant showcases wrong searches due to failed speech recognition that is quite frustrating if it happens repeatedly.
Although Google brought it own English word recognition, digital marketers must refine their SEO strategies to appear on top searches by Google assistant.
Whenever a user types certain words to make Google search, they use common terminologies or local words to come up with the most relevant results on search engine. Around 70% of the queries or search made on the Google come from its digital assistant and interestingly they reflect local language.
Though Google assistant is far more conversational & precise than its competitors, there is no doubt that it is revolutionizing overall circle of SEO campaigning. In other words, it serves an opportunity to target long-tail keywords that are more considerable specifically when searches are made via voice inputs.
The conclusion for Google assistants impact on SEO strategy defines various pointers favoring the prominence of mobile-friendly approach to succeed in the world of technology. Therefore, digital marketers must fold their sleeves to refine their SEO skills to step in the right direction!
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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