Celebrities are broadcasted all over the media-verse. The Magazine covers, Newspaper headlines, radio shout-outs, Billboards, subway ads, cover photos, brochures- you just name it, they are on it. The lavish lifestyles of the famous and rich are inevitably exposed to the public eye, which means that whatever they are wearing, wherever they are going, and whoever they are favouring, is just as publicized as they are.
Using the celebrities to further the reach of the brand has been an age-old tradition and, with the digital age, it is been taken to the new heights. Even when consulting with the local creative digital agency, you will see the advice is the same: the social celebrities play the pivotal role in boosting the sales because of the influence, therefore they must definitely be included in the most recent content marketing plan.
Why do the companies choose the celebrities for the endorsements?
It comes with the territory: The social celebrities are the influencers on much of the larger scale. From the artists like the Rhianna to the pro sports players like the Cristiano Renaldo, such superstars have been raised in the spotlight. Actresses, actors, vloggers, directors and even the doctors make the cut. Living under the microscope means public recognizes each little detail of an individual's daily life. With so much of the attention being put towards the lifestyles, the celebrities get offered endorsement deals on a regular basis.
As compared with the non-celebrity endorsements or the no endorsements, the celebrity endorsements evoke greater attention, awareness, and interest as well as the perceptions more in the line with a respective endorser.
You are expanding the reach of the brand and building the stronger connections with the audience by giving them the face they can connect with. On top of that, you are also targeting the audience more precisely because each celebrity fits into the specific niche and so do the followers. Let us say that you are thinking of the expansion but do not know where to begin, or how the new demographic will be reacting. You do not have to strike the billion dollar deal with the LeBron James (unless you are Nike) or use the expensive creative digital agency, you can start on the smaller social influencer scale.
Click subscribe button: The YouTube stars are indeed a good bet because you may negotiate a contract with them to sponsor one of the videos, and in turn, they advertise the particular product for you. Generally, the vloggers also have a great engagement rate with the followers, so all you have to do is to scroll down for the honest review. Integrate the digital celebrities into the content marketing plan to not only boost the sales but the engagement as well.
The Mirror image: The brands are not just reflected in the individual, the individual also reflect the brand. Many of the labels choose the celebrities for the content marketing plan based on the popular social standing.
What do the celebrities do for your business marketing and how do they promote the sales?
It enhances the credibility of the business: Companies enjoy the enhanced credibility by choosing and endorsing the right celebrities for the products. Celebrities have the specialized niche which ranges from the music and the film, fashion, fitness, sports, etc. Therefore, as an organization, you need to take advantage of this and hire the celebrity whose specialization is in line with the service or product you wish to endorse. For instance, a fitness author or trainer will work well at endorsing a fitness and health service or product. So note that the customers will take the business and the product more seriously if the right celebrity endorses the product.
It boasts the organization's brand awareness: Without any doubt, the celebrities are good at networking, and they also enjoy easy access to the broad network. They are the individuals who love to take pictures which are often spread across the magazines, social media, blogs, etc. This, hence, means that using these well-known celebrities will significantly boost the brand in the target market and beyond. In this regard, choosing the celebrity to endorse the products can be great as this will give the product the ultimate exposure across the market.
Act as the great promotional tool: Last but definitely not the least, celebrity endorsements for your digital marketing agency tend to add significant value to the companyÂs PR as it quickly attracts the attention of the paparazzi and media in the general. Like business, the greatest tactic you may use to promote the product is by getting the celebrity to talk about it. When the celebrity does this, the product will receive the media hype and the lots of the attention from general public. Without all these, the company runs the risk of staying in shadows and losing out on the hugely profitable sales.
If used appropriately, the celebrity endorsements can make the excellent and the exceptionally viable marketing strategy. That being said, a right celebrity must be selected who is an enthusiast about the brand and will positively endorse the product and ultimately boost the sales. In general, the newer small companies can also hire famous celebrities to endorse their products and increase their marketing and sales in the market for their productivity.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.