If a particular agency promises you a top spot in the Google search results or the thousands of the new Instagram followers, then you must be wary.
Many of the marketing and business leaders spend months and months developing an integrated online platform, message platforms, brand architectures, social media strategies, logos, plans, and more. They then launch the business or the new product with the huge dreams to seriously rock online world.
However, after some few months, they realize that the platform is delivering little if there are any results. The audience is not engaging, buying, or clicking. Instead of the active platform, it looks more like some deserted island. So what is the problem? It may very well be that they have a problem establishing trust.
Does the audience trust them? If no, then why not?
Do you lack the trust factor?: There can be many of the different reasons why the communities are reluctant to engage with you, but one of the most common reasons is that they simply do not trust you. You have all pretty colors, whistles, and bells for the online presence, but you lack the credibility. You lack trust factor. In real life and the offline relationships, trust is built via the word of the mouth, client and the partner referrals. One individual talks to the other person who knows about you particularly, and you earn the reputation for being who you are, and quality and the kind of service that you deliver. And while you may have solid reputation and the trust factor offline, online is often another thing entirely.
If this is also a case for you, do not fret - this can be for many of the reasons. It may be that you are practically starting over with the online relationships. If most of the offline contacts, partners, colleagues and friends are not yet online, then yes you are starting over to some degree, however, it is also very possible to leverage the relationships offline to bring the credibility to the digital realm.
Here are some of the major factors to consider to establish trust and credibility:
Establish the authority: Very firstly, you should establish the authority. You should know the stuff. Faking it online will not get you far. Social media is very far different than handing someone the business card. In the social realm it is easy to validate who you actually are, where you have worked, what all references you have, who the clients are, who the contacts are within only a few clicks. The content on all the social platforms PPC advertising companies must scream the results. It must be obvious that you know your stuff. We need more than a short paragraph and one bullet that tells the readers that you are an expert at whatever it is you do. Give the credit to the sources and never take the other people's work as your own. Back up the claims with social proof such as the blog content, client testimonials, references, guest blog posts, client testimonials and more.
The social proof: Yes, even though you may have spent the far too much money on the beautiful Twitter background, the custom Facebook blog-site and page, you still want to prove who and what you are. This is not as hard as what it sounds. Do not ignore this particular step. Rather, make this one of the first things you do when you wish to shop online. Take the time to update the content at least once a month. The good examples of the social proof include the customer references, testimonials, kudos, partner references, from the other thought leaders, examples of the work completed, links to the work completed, the guest blogs that you have contributed to, links to the blogs where you and these content has been cited, ebooks, white papers and list goes on. The social proof must be instantly available within one or the fewer clicks on the website. You can also hire the PPC advertising companies to publish your ad and generate the traffic.
Walk the walk: Everything about the online persona, blog, website and the social profiles must not only talk the talk but the actions must walk the walk of whatever you say you are going to do. If you claim to be one of the best social media and advertising agencies this side of Texas and know how to deliver the results, then your particular website and the online persona must not look like that the fifth-grader developed it. Fix fonts, fix colors, and fix even the content. Hire the SEO service provider to know the SEO techniques and solutions to develop the credibility of your website.
Be consistent in both business and life: The days of separating the online and the offline persona are done and over. You cannot be just one person offline and a better, different person online. You are the one team, one business, and one person regardless if you are offline or online. If you are a one woman or one man business consultant, this is even more essential. Who you are on the Friday night at a bar is the same person you are on the Monday morning. The offline behaviour reflects the online success. Be who you are as you are only the person. There is just one you so just be that person. Hopefully, that particular person is sincere, honest, open, real, and communicates well with the people both offline and online.
Using the experiential marketing to promote the business can offer the customers a more pleasurable experience with the service or product, creating the more loyal fan-base in process. Loyal customers lead to lifelong sales and might increase the company’s revenue into the future. You can also hire a digital marketing company like Nettechnocrats get the ideas and the solutions to develop the trust and credibility of your business website.