To stay ahead of the competition in local research, you need to keep on top of the ever-changing trends, understand how you can get involved, and learn what to look out for. How many times have you searched for a local business online, whether on a mobile browser, Google maps, laptop, tablet or smart speaker, in the past months? If you're like most consumers, chances are you've found yourself doing this fairly frequently. Growing numbers of local SEO companies are recognizing this and increasing their focus on local search engine optimization.
The most effective practices for improving local SEO change over time with shifts in consumer habits, search engine algorithm updates, and other factors.
To be successful, it is crucial that you keep up with the latest trends in local SEO. Following are the top five trends to look out for this year, and beyond.
With the passing time, proximity is being increasingly important for search, leading marketers to make their local getting more precise. The hyperlocal search targeting will create improved funnels for pre-qualified customers. For example, if a person looks for florists near me they may choose to one closest to them, even if it's of lower quality. Of course, the quality matters, but proximity is important as well.
Voice is an emerging source of local research that marketers need to pay more attention to. 75% of people who own smart speakers use them to research for a local business on a weekly basis. That's higher than the number of users who search for companies on their smart devices.
Online brand mentions are being highly important for search and local rankings. In actual, Google also utilizes online brand mentions in its algorithm. Utilizing brand mentions helps to improve search engine rankings, which in turn improve local ones. Google also takes into account the context in which the brands are mentioned.
Google also continues to add information about the business into the knowledge panel, that makes these parts of SERP more useful to customers and beneficial for businesses. If your business is not actively managing its Google My Business account, you should start it soon.
52% of customers still search for the business website every time or more than half time when they're deciding which local business to visit, and the majority of the customers trust business website more than Google.
The world of the local SEO is rapidly changing and you need to stay on top to ensure you get the most out of your regional strategy. Hire the top local SEO company for your business and stay ahead of your competitors.
Ruchi Joshi, AVP of Nettechnocrats stands for the forefront of the fast moving technology industry trend: digital marketing services. As the lead marketing strategist for Nettechnocrats, Ruchi has led several online marketing programs in Web Design & development, Search Engine Optimization, PPC Advertising, Online Marketing Campaigns, Social Media Marketing and more for companies. Currently, she manages Business Strategy and all Digital Marketing Strategy for the firm's top clientele.
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