Understanding The Functioning of On Page SEOApril 04, 2017
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Search engine optimization is a highly beneficial, yet complicated digital marketing practice. It is one of the latest techniques to help businesses attain a competitive market position while ensuring complete client satisfaction. Optimization can broadly be categorized into two groups, which are on page and off page. Both are tried and tested mediums to gain visibility, but one needs to understand the right usage and applicability to make the most out of it.
On-page SEO involves a systematic process of optimizing every single web page of your website. This is directed towards winning a higher rank in the search engine results pages. This practice involves both technical and non-technical measures such as titles, descriptions, URLs and even the content displayed.
Here is how an on-page SEO actually works:
Careful Content Creation:
Adding content just for the sake of it is a big no. You need to be very careful about the content that is being shared on the website. Kindly note that optimization will work only if the content is apt and understandable. The basic content guidelines must be taken care of such as originality, informative, illustrative, researched-backed and user-friendliness.
Titles and Formatting:
Before the content, it is important to see whether the title and the formatting are apt enough to attract the targeted clients to the website. A title speaks everything about the content and this will automatically direct the right audience. Also, the page description must be simple and unique. Coming to the formatting part, it should be well-organized with proper use of font, italics and underlines to give a quick message to the prospective clients.
Presentation Makes All The Difference:
One needs to understand and apply correct presentation techniques so as to make the website clickable in the eyes of the target audiences. Images must be carefully selected by considering factors such as originality, alt tags, and size. Further, the filenames must be carefully decided and must be kept as descriptive as possible.
Successful on-page SEO demands proper set up of the URL structure. As a thumb rule, it should be divided into four parts with a unique permanent link so as to make it searchable and easy to remember.
This step is really important to build your web in a creative, yet optimization-friendly manner. This allows the users to switch from one content to the other on finding relevant links that improve readability.
Adopting these steps will definitely make sure that the on-page optimization is handled in a professional manner. Further, this would encourage a win-win situation wherein both service provider and the end user will be in profitable positions.