CTM Case Study

1. On-Page Optimization

• Meta Titles & Descriptions focused on exact match keywords.

• Internal linking across product and category pages.

• Optimized product schema for rich snippets.

2. Content Strategy

• Created and updated high-quality landing pages for each keyword (e.g., “Spa Baths”, “Toilets”, “Floor Tiles”).

• Informative blogs around trends in bathroom designs and tile maintenance.

3. Technical SEO

• Fast-loading mobile-friendly website.

• Structured site architecture with crawlable URL hierarchy.

• Implementation of local SEO schema (South African region focus).

4. Backlink Building

• High-authority backlinks from interior design and home renovation blogs.

• Digital PR with product launches and promotional campaigns.

5. User Experience (UX) Enhancements

• Simplified navigation across tile and sanitaryware categories.

• Filter and sort options to match user search intent effectively.