Mensusa Case Study

To overcome these challenges, we implemented a complete SEO strategy focused on improving visibility, engagement, and conversions. We started with a detailed SEO audit and fixed technical issues like site speed, mobile usability, and broken links. Content across the website was rewritten to be unique, keyword-rich, and informative, especially for service and product pages. We optimized the site for local SEO by updating the Google Business Profile, adding location-based keywords, and building local citations. Blog content was revamped using a content cluster strategy, targeting specific skin concerns and using the expertise of the in-house dermatologists to improve E-E-A-T. Internal linking was added across all pages to guide users and help search engines crawl better. Product pages were updated with SEO-friendly titles, meta tags, and structured data for reviews. We also created a backlink strategy, earning links from skincare blogs, directories, and medical websites to build authority. Conversion tracking was set up to measure success, including forms, calls, and bookings.

We have done social media and increase the followers and social reach.

Also we increase sales using paid campaign through Google and meta ads.