CTM is one of South Africa’s largest retailers of tiles, bathrooms, and home improvement products. The brand faced intense competition from major national retailers and eCommerce stores for highly competitive search terms such as “Tile,” “Bath,” “Baths,” and “CTC.”
The primary challenges included:
- Ranking for high-volume, competitive keywords.
- Increasing organic visibility in a crowded market.
- Improving category page performance.
- Strengthening domain authority against established competitors.
- Driving qualified traffic that could convert into sales.
