How to Find High-Converting Keywords for Your Online Store?

If you’re running an online store in today’s hyper-competitive digital marketplace, simply having an online store isn’t enough- you need the right shoppers to find it. We need to work on the store to get ranking for the best keywords for business niche can make or break your success by improving overall sales. The right high-converting keywords for eCommerce can put your products in front of buyers ready to purchase.

But how do you find profitable keywords for eCommerce that works for our business niche? In this eCommerce keyword research guide, we’ll walk you through proven strategies to uncover the best SEO keywords for selling products online—whether you’re using Shopify, WooCommerce, custom store or a dropshipping store.

Why High-Converting Keywords Matter for Your Online Store

Before diving into how to do keyword research for an online store, let’s understand why it’s crucial:

 Attract buyers, not just visitors – High-intent keywords bring shoppers ready to purchase.
 Improve SEO rankings – Optimizing for the best keywords for online stores helps Google rank your products higher.
 Increase conversion rates – The right keywords match user intent, leading to more sales.

Now, let’s explore how to find high-converting keywords for an online store.

Step 1: Understand Different Types of eCommerce Keywords

Not all keywords are equal. Here’s how to categorize them for your keyword strategy for online store:

1. High-Intent Commercial Keywords (Best for Sales & Conversions)

What Are They?

These are search terms used by people ready to buy. They often include words like:

• “Buy”
• “Best”
• “Deals”
• “Discount”
• “Near me”

Examples:

•  “Buy running shoes online with free shipping”
•  “Best wireless headphones 2024 under $200”
•  “Affordable wedding dresses in NYC”

Why Are They Important?

• Higher conversion rates – These searchers are in purchase mode.
• Lower bounce rates – Visitors are actively looking to buy, not just browse.
• Better ROI on PPC ads – If you run paid campaigns, these keywords convert well.

Best Use Cases:

• Product pages
• Landing pages for promotions
• Google Shopping ads

2. Long-Tail Keywords (Lower Competition, Higher Conversions)

What Are They?

Long-tail keywords are more specific, longer phrases (usually 3-5 words). They have lower search volume but higher conversion potential because they match exact user intent.

Examples:

•  “Affordable leather wallets for men under $50”
•  “Best DSLR camera for beginners with flip screen”
•  “Organic shampoo for curly hair without sulfates”

Why Are They Important?

• Less competition – Easier to rank for than broad terms.
• More qualified traffic – Targets users with clear buying intent.
• Better for voice search – People speak in long phrases (e.g., “Where can I find…?”).

Best Use Cases:

• Niche product pages
• FAQ sections
• Blog posts that answer specific questions

3. Informational Keywords (For Blog & Early-Stage Buyers)

What Are They?

These keywords are used by people researching a topic before making a purchase. They often include:

• “How to”
• “Guide”
• “Tips”
• “vs.” (comparisons)

Examples:

•  “How to choose the right running shoes for flat feet”
•  “iPhone 15 vs. Samsung Galaxy S23 camera comparison”
•  “Best time to post on Instagram for more engagement”

Why Are They Important?

• Builds trust & authority – Positions you as an expert.
• Captures early-stage buyers – They may convert later.
• Great for organic traffic growth – Blog content ranks well over time.

Best Use Cases:

• Blog articles
• Beginner’s guides
• YouTube video topics

4. Competitor Keywords (Find Gaps in Your Strategy)

What Are They?

These are keywords that your competitors rank for, but you don’t. Analyzing them helps you spot missed opportunities.

How to Find Them:

• Use tools like Ahrefs, SEMrush, or Ubersuggest.
• Look for high-traffic, low-difficulty keywords your competitors rank for.
• Check their top-performing product pages & blog posts.

Examples:

• If a competitor ranks for “best ergonomic office chair for back pain”, but you don’t, it’s a gap in your SEO strategy.
• If their blog post on “how to clean suede shoes” gets tons of traffic, consider creating a better, more detailed version.

Why Are They Important?

• Uncovers untapped traffic sources
• Helps you outrank competitors by improving on their content
• Identifies trending topics in your niche

Best Use Cases:

• Content expansion (updating old posts or creating new ones)
• Product page optimizations
• PPC bid adjustments

Step 2: Use the Best Keyword Research Tools for eCommerce

Finding high-converting keywords isn’t about guesswork—it’s about using the right tools to uncover hidden opportunities that your competitors might be missing. Whether you run a dropshipping store, Shopify shop, or WooCommerce site, these powerful keyword research tools will help you identify low-competition, high-intent keywords that drive sales.

1. Google Keyword Planner (Free) – Best for Search Volume & Competition Insights

Why it’s essential:
Google Keyword Planner is the foundation of keyword research, offering direct data from Google itself. It helps you estimate search volume, competition levels, and bid ranges for PPC—which also indicates commercial intent.

How to use it effectively:
 Start with seed keywords (e.g., “best wireless earbuds”, “affordable yoga mats”)
 Filter by low to medium competition to find easier-to-rank terms
 Look for long-tail variations (e.g., “best wireless earbuds for running 2024”)
 Export the list and prioritize keywords with decent search volume (1K+ monthly searches) but low competition

Pro Tip: If you’re not running Google Ads, create a free Google Ads account to get full access.

2. Semrush (Paid) – The All-in-One Competitor Spy Tool

Why it’s a game-changer:
Semrush is the Swiss Army knife of SEO, offering deep competitor analysis, keyword gap insights, and trend forecasting.

How to use it for eCommerce keyword research:
 Enter a competitor’s domain → See their top-ranking keywords (Go to “Organic Research”)
 Use the Keyword Gap tool to find terms competitors rank for—but you don’t
 Check “Keyword Magic Tool” for related long-tail queries
 Filter by “Commercial Intent” to find buyer-ready keywords

Best for:

• Dropshipping stores looking for untapped product keywords
• Brands wanting to outrank competitors in SERPs

3. Ahrefs (Paid) – The Gold Standard for Keyword Difficulty & Backlink Data

Why serious SEOs swear by it:
Ahrefs provides the most accurate keyword difficulty scores, backlink analysis, and content gap opportunities.

How to use it for eCommerce success:
 “Keywords Explorer” → Enter a broad term (e.g., “men’s sneakers”)
 Sort by “Keyword Difficulty (KD)” – Target KD < 20 for easier wins
 Look for “Parent Topic” keywords (Google’s preferred semantic terms)
 Check “SERP Overview” to analyze top-ranking pages (Are they weak? Can you outrank them?)

Best for:

• Stores optimizing for long-term organic growth
• Brands tracking keyword rankings and backlink opportunities

4. Ubersuggest (Free & Paid) – The Beginner-Friendly Keyword Finder

Why it’s great for startups & small stores:
Ubersuggest simplifies keyword research with an intuitive interface and actionable suggestions.

How to use it for quick wins:
 Enter a keyword → Get related terms, search volume, and SEO difficulty
 Use “Content Ideas” to find popular blog topics around your niche
 Check “Competitor Keywords” to see what’s working for others

Best for:

• Shopify & WooCommerce stores on a budget
• Quick keyword brainstorming sessions

Step 3: Analyze Competitor Keywords

Want to rank eCommerce products on Google like your competitors?

1. Identify top competitors in your niche.
2. Use Ahrefs or Semrush to see their top-ranking keywords.
3. Look for high-converting keywords they rank for but you don’t.

 Pro Tip: Target keywords with medium competition and high commercial intent.

Step 4: Optimize Product Pages & Blog Content

Now that you have a list of best keywords to increase eCommerce sales, apply them:

For Product Pages:

 Include keywords in product titles, descriptions, and meta tags.
 Use structured data (Schema markup) for better visibility.

For Blog Content:

 Write buyer’s guides (e.g., “How to Choose the Best Running Shoes”)
 Target long-tail informational keywords to attract organic traffic.

Step 5: Track & Refine Your Keyword Strategy

SEO is ongoing. Monitor:
 Rankings (Are you moving up for high-converting keywords for eCommerce?)
 Traffic & Conversions (Are the right keywords driving sales?)
 New Keyword Opportunities (Update content based on trends).

Final Thoughts: Build a Winning eCommerce SEO Strategy

Finding high-converting keywords for your online store is the foundation of SEO strategies for online store growth. By using the right tools, analyzing competitors, and optimizing your content, you’ll attract more buyers and boost revenue.

 Need Help? At NetTechnocrats, we specialize in eCommerce SEO to help stores rank higher and sell more. Contact us today for a free audit!